Direct Investment

Direct investment is an increasingly viable option for developing your business in China. This could be via:

· a joint venture
· acquisition
· setting up your own entity

These options give you the advantage of more control over your business development activities in China, but all of them can carry financial, commercial and reputational risks.

You should expect activities involved in establishing a permanent presence, for example dealing with authorities and recruiting and training staff, to be more challenging and take longer. But over the longer term this approach can be the most effective for growth.