With a potentially massive audience and increasing use of the internet and e-market places, selling online can be a successful route to market in China.

Be aware of differences in user behaviour and plan for this, for example Chinese users generally trust paid search results more than organic results. Chinese language will be required on any China-facing pages of your own website.

You’ll have to operate through Chinese online channels. Many global web browsers, search engines and social media platforms, such as Facebook, are not available in China.

Baidu is the most commonly used search engine in China and WeChat is a hugely popular multi-purpose messaging, social media and mobile payment.