Routes

The Chinese market is complex and it can be challenging. Make sure you factor in costs involved in getting products into and around the market, including:

· marketing for a huge territory
· tariffs
· taxation

You’re advised to seek advice and practical help from China business specialists before entering the market. A number of market entry options are available to UK businesses. Some of the most commonly used are:

Agents, distributors or other local partners

Having a local presence on the ground with native Chinese speakers is essential to build sales in China due to:

· the sheer size of the market
· language and cultural differences
· the importance of personal relationships in Chinese business culture

Because of the sizeof the market, you should consider having more than one agent or distributor.

Do your due diligence to ensure that you are working with credible partners. Think about how well they know your sector and how well they will represent your product, brand and values.